UTribe
Motion and art direction for a digital wealth platform focused on gold-backed assets.
A moving visual language for a new way to experience digital gold.
UTribe is a digital wealth platform focused on making gold-backed assets more accessible. Spatial Foundry developed 3D motion and art direction for its marketing and web touchpoints, including landing page animation, campaign visuals, 3D illustrations, and supporting animated elements.
- Client
- Ubuntu Tribe
- With
- Colorean Bay
- Scope
- Motion design, Art direction
- Tools
- Blender, Cinema 4D, Redshift
Inside the visual world
Material, shaped by light.
Created entirely in 3D, these studies explore mineral textures from across Africa alongside reflective metal and brushed finishes.
From material to mark.
Studies in reflective mineral form, digital detail, and the approved mark in motion.
A visual language in motion
The work brought 3D motion and art direction to UTribe’s marketing and web touchpoints. Landing page animation, campaign visuals, and supporting assets were developed to give the platform a consistent visual presence.
Material, light, and value
The 3D explorations look at the textures and material qualities of precious metals and stones found across Africa, translating them into a visual world for the platform.